Happy customers are good for business as they normally end
up being loyal customers. Coca-Cola
seemingly logged on to this when they decided to place a happiness machine on a
college campus. The machine looked like
a normal vending machine but it was far from that. As the students went to purchase their bottle
of Coke other surprises would follow.
The surprises were not limited to anything in particular. As a result, students were receiving free
cokes, free pizza, and even oversized sandwiches. Some even got bouquets of flowers to put a
lasting smile on their face.
The machine did serve its purpose as just about everyone
that came to purchase a Coke left smiling or laughing. What’s amazing is that the joy and happiness
wasn’t just experience by the person making the purchase but also by other
persons in the room. Some of the persons
watching also got some of the free gifts or just sheer joy from seeing the look
and reaction of those who were receiving these gifts. Overall it can definitely be said that the
machine accomplished what it was set out to do.
This tactic played by Coca-Cola is definitely going to
profit them in the future. After having
such an impact on these college students one can expect them to be loyal
customers probably for the rest of their lives.
Good move Coca-Cola. Keep the
smiles and laugher going!
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