The Dollar Save Club is today seemingly very successful with
its many subscribers. However, it didn’t
start that way, even though it offers customers a very good deal. Its big break came after uploading a video to
YouTube that hit off with a bang almost immediately. So big was the impact that the number of
persons who visited the company’s website as a result of the video ended up
crashing the website within the first hour.
Of course this was solved quickly.
Today, because of the success of that video they are now able to employ
24 persons full time with hopes of expanding to more products.
The video shows the founder of the company Michael Dublin walking through a
warehouse and encouraging men to subscribe to his company for as a little as a
dollar a month. In return they are
promised good quality razors delivered at their doors. While he walks through he also saying and
doing silly things which make the video funny and interesting to watch. This video was successful as it had a very
good concept, was short to the point and funny.
It sold the company’s product in a good way and what the company had to
offer a lot of people wanted.
It’s interesting to note that it was this video that gave
him the exposure he needed. In managing
business, it is important that an individual realizes the avenues that are
required to make them known to the public.
In addition, one also needs to assess their product and market it in a
way that the masses will enjoy.
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